The National Association of Theatre Owners held its annual CinemaCon last April 15 to 18, 2013 at Caesar’s Palace in Las Vegas, Nevada. Almost 6,000 theatre owners converged for this yearly trade show which features the latest popcorn hybrids, the most recent stadium seat iterations, as well as up and coming blockbuster films. In addition, the state of the movie theatre industry is being discussed in depth during the convention and introduction of latest theatre advancements are also being presented during CinemaCon.
For this year, attendees were also given an exclusive preview of the most-talked about films, namely Brad Pitt’s World War Z, the second installment of the Hunger Games’ franchise, Catching Fire, Star Trek Into Darkness, and Man of Steel. The CinemaCon 2013 addresses the extremely competitive, high-stakes market by offering theatre owners from here and abroad the opportunity to experience important technological innovations in the world of theatre equipment and concession products. Stars also flooded the event including big names such as Harrison Ford, Morgan Freeman, Chris Hemsworth, and Brad Pitt.
On CinemaCon 2013’s third day, Sony Pictures Entertainment entered Grown Ups 2 stars Adam Sandler, Salma Hayek, Kevin James, and David Spade to promote their soon to be released film to NATO members who attended the convention. That same day, the cast of characters also appeared on The Ellen DeGeneres Show where they were joined by co-stars Chris Rock and Maya Rudolph. The sequel, Grown Ups 2, is undeniably one of Sandler’s most successful movies under Sony Pictures Entertainment. The unshaven ball capped comic with his male co-stars graced the event in their casual t-shirts and jeans whilst Salma Hayek looked glamorous and all the more captivating in her chic ensemble.
The 46-year old actress and wife of luxury brand executive officer for Stella McCartney, Alexander McQueen, and Gucci looked divine wearing a jasmine-green Gucci Spring 2013 silk belt blouse matched with unhammed pants over brown leather heels. She then accessorized her elegantly modern outfit with a pair of classy gold hoop earrings from the house of Jacob & Co. She was definitely one of the most gorgeous actresses who appeared at CinemaCon 2013. The jewels that Salma wore were designed by jeweler to the stars himself, Jacob Arabo. The medium-sized rose gold diamond hoop earrings truly added extra glamour to the Savages star’s blooming look. The earrings feature up to 4.72 carats of bezel set round brilliant cut diamonds in 18k rose gold setting. Adam Sandler’s new comedy flick, Grown Ups 2, which features Salma Hayek among others is scheduled to open on the 12th of July this year.
Jacob Arabo has been designing world-class jewelry collections and iconic timepieces for more than two decades. The founder and lead designer of Jacob & Co. first opened shop in New York’s Kaplan Jewelry Exchange. His artistic flair and keen eye for beautiful gems and diamonds soon caught the attention of top-notch celebrities and high-profile personalities. It is true that innovation is hallmark of Jacob & Co. and the same goes for the reverence of the famed jeweler to traditional jewelry-fabrication techniques which make his masterpieces truly exceptional and awe-inspiring. His five time zone luxury watches are revolutionary in function and aesthetics while his jewelry collections feature high-concept designs, rare diamonds, and bold-colored gems. His miniature pieces of art keep his clients coming back for more. Jacob & Co. roster of clients include big names in various industries namely Amy Adams, Maksim Chmerkovskiy, Emilia Clarke, Eva Longoria, Jennifer Lawrence, and Vanessa Hudgens among many others.